Co-Founder & CEO
Kira Yakubov Ploshansky, LMFT
Licensed Marriage & Family Therapist · Multistate group-practice operator · Founder of the Heal Your Roots Network
Kira sat in the chair before she ever sat at the spreadsheet.
Kira Yakubov Ploshansky is a Licensed Marriage & Family Therapist who spent years building and running a multistate group practice with her husband and co-founder, Aran Ploshansky. She started Heal Your Roots Wellness because the business models that surround therapy — pay-per-click directories, insurance churn, venture-backed marketplaces — were quietly making the work harder for the clinicians actually doing it.
Why she is building this
After nearly a decade in private practice, Kira watched talented clinicians leave full-time clinical work because the math no longer added up. Rent on a directory listing went up every year. Insurance reimbursements did not. The tools sold to therapists were built by people who had never carried a caseload. She wanted a different option: a network owned by the clinicians inside it, priced like a community membership rather than an ad auction, and run by people who still see clients.
Heal Your Roots Wellness is privately held by Kira and Aran. There is no venture fund, no board chasing a 10x return, and no plan to take a percentage of any clinician's sessions. Ever.
What you can expect from her
- She reads founding-cohort email herself. If you write to kira@healyourrootswellness.com, Kira is the one replying — usually within a business day.
- Monthly office hours. Founding members get a recurring, small-group call with Kira to shape the roadmap and surface what is not working.
- Hand-onboarded license check. Every founder gets a personal welcome and a verified license review before they go live in the directory.
- Public commitments she will not walk back. No session percentages. No dark-pattern matching. Annual financials shared with founding members. One accessible-fee slot kept on every clinician's panel.
Beyond Wellness
Heal Your Roots Wellness is one of several entities under the Heal Your Roots Network, including the HYR Foundation (research and access grants) and HYR Studios (mental health media). Each entity is independently governed; revenue from Wellness subsidizes Foundation work. Kira sits across all three because the theory of change only holds if clinical practice, research, and storytelling stay in conversation with one another.