A network built by clinicians, for the work itself.
Heal Your Roots Wellness is the clinician-owned arm of the Heal Your Roots Network. We exist because most therapy directories are advertising platforms, and most insurance panels are a tax on care. There has to be a third option.
Why now
Clinician burnout is at record highs. Roughly half of newly licensed therapists leave full-time clinical work within five years. The dominant business models — pay-per-click directories and insurance churn — actively erode the relationship work that makes therapy effective.
Meanwhile, 76% of U.S. adults report at least sometimes experiencing burnout, and 21 million experienced major depression in the past year alone. Demand has never been higher. Supply is collapsing.
What we are building
- A directory that does not auction your visibility. We rank by clinical fit, not bid.
- A clinician community with peer consult, CE, and shared infrastructure that one practice could not afford alone.
- A client experience with trauma-informed intake, transparent fees, and no dark-pattern matching.
- A research arm that publishes anonymized, aggregate access data so policy makers can see where the gaps actually are.
Our commitments
- We will never take a percentage of your sessions.
- We will never use dark patterns in client matching.
- We will publish our financials annually to founding members.
- We will keep one accessible-fee slot on every clinician's panel.
Who is behind it
Co-Founder & CEO
Kira Yakubov Ploshansky, LMFT
Licensed therapist · multistate group-practice operator. Read the founder story →
The Heal Your Roots Network
Heal Your Roots Wellness is one of several independently operated entities under Heal Your Roots Network, including HYR Foundation (research and access grants) and HYR Studios (mental health media). Each entity is independently governed; revenue from Wellness subsidizes Foundation work.